Fast Fashion - Inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends. The Fast Fashion industry is one of the most leading industries in polluting our planet. From water pollution, the use of toxic chemicals and the increasing levels of textile waste. Which seems to be a big price to pay for things that we care so little for and dispose of so easily. Since day dot, my brands ethos is to create luxury items that become items of sentiment. Items that can be passed down generations whilst still being appreciated for their design and quality. You could say my brand supports and celebrates ‘Slow Fashion’. A movement which I think we should all take into account, and even...
A fellow creative in fashion commissioned me to produce a bespoke scarf for her Aunties 60th birthday, which for me is a big compliment! Her Aunty is an abstract artist, who's work is very different to my style and approach to art, which instantly made me question my own ability. But I couldn't resist the challenge. I started by having a look at her lovely work, and picking out a piece that most appealed to me, this piece being: I liked the layered, unusual detailed shapes, along with it's simplistic colour way.As my customer is a follower of my work, she had noticed my more recent designs which involved a combination of feminine, delicate watercolours along with bold geometric shapes....
Since starting my business, I always knew I was going to base a collection on this precious belonging; a decorative egg held in a trinket box that belonged to my Nanny Shirl. She had the most comfiest bed (which my mum and I still fantasise about!), which if I was lucky enough, I'd share with her when I stayed over. Her dressing table was placed right opposite, where the egg and trinket box belonged. It would have been one of the first things we saw when we woke up. I loved it growing up, it filled me with intrigue and desire. So inevitably it became an item that I associated with her. Since she, and my other grandparents passed away, I...
I may be writing this while it's pouring down outside WITH gales!? But summer is sneaking up on us ever so quickly, so it's that time of year to bring out our pretty prints and lace like fabrics for when we do have the right season. If you're like me, I like to update my wardrobe with a couple of statement pieces, but incorporate what I already have to create new looks. And you can do that with accessories too. At the moment I'm loving using a statement scarf as a neck tie or bow. I have been using the pocket squares to create the same look- they look just as 'chic', with minimum effort. A statement scarf can reform...
HOLIDAYS A'COMING! With Christmas fast approaching, it's safe to say I've been 'stitched' to the sewing machine (hence my lack of blogging). Not sure whether it's just myself that breaks the mould, but unfortunately multi-tasking definitely isn't my forte!So it's about time I gave my eyes a change of scenery.A couple of months ago, my application for a stall at the Christmas Market was successful! I have an amazing opportunity to showcase my products from the 13th November to the 17th at The Hayes, Cardiff. I'm so excited to be at the core of such a Christmasy experience. Although, I'm not sure whether I'm more excited to be near the sugary, cinnamonny nut and mulled wine guys.. I will try...
